Web Design - Increase Your Revenue

SEO or Search Engine Optimization is one of the most important factors in order to increase your revenue. It takes a lot of effort, money, trials, and errors in order to achieve it. But, SEO is just one of the many strategies in the Search Engine Marketing industry. This is where CRO (Conversion Rate Optimization) comes in. CRO however, is like a huge puzzle where every piece of the puzzle is scattered. But, as soon as you build your CRO approach, your revenue will never be the same again. http://www.kindwebdesign.com has more information on the website design.

CRO In Web Design

As far as conversion is concern, web design is one of the most critical parts of the overall structure of the web. Therefore, the design must be user-friendly and the navigation must be easy as much as possible. There are several approaches in order to gain leads and these are the BoFu - Bottom Funnel, ToFu - Top Funnel and MoFu - Middle Funnel. The effectiveness of these approaches will vary depending on the target audience.

For an audience who just dropped by on the site, ToFu approach would be the best option. While, live audiences that know exactly your service is, MoFu and BoFu approaches are highly recommended.

These audiences are no longer leads but rather potential clients. It is only a matter of time to turn them into customers so you have to make sure that the overall web design is convincing.

Products Or Service Presentation

You are in a convenient store and you are looking for a certain Nutella flavor. However, the section where the product is has many kinds of flavors in front of you. This can be overwhelming on your part and can be very frustrating as well especially if you could not find the kind of flavor you wanted. The same thing goes when it comes to the product or service presentation of the site. The more options you provide to your audience, the more make things complicated. Two to Three options would be the best presentation. By this way, you minimize your audience’s energy.

CTA Call To Action

Finally, is the call to action button. How to convince strangers to do the thing you wanted them to do to your platform. The CTA button is another critical part of the web design and therefore, before you present this feature, you must be able to educate them about your service for 2 up to 3 sentences only.